{"title":"Alter égo","description":"","products":[{"product_id":"shapego-shape-modulator-anti-frizz-taming-treatment","title":"Shapego Shape Modulator Anti Frizz Taming Treatment","description":"\u003cp\u003e1000ml\u003c\/p\u003e\n\u003cp\u003eStyling treatment. Shapes curly hair that is soft and well-defined. Reduces volume and has an effective anti-frizz effect.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShapes curly hair\u003c\/li\u003e\n\u003cli\u003eIdeal for hair that needs definition\u003c\/li\u003e\n\u003cli\u003eLong-lasting anti-frizz effect\u003c\/li\u003e\n\u003cli\u003eReduces volume\u003c\/li\u003e\n\u003cli\u003eExtremely soft hair\u003c\/li\u003e\n\u003cli\u003eTreatment duration: up to 3 months\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":50937899450615,"sku":"ALTE-ANTI-FRIZ-TAM-TR1000ML","price":692.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/idpiqtdq2m5v.jpg?v=1784054955"},{"product_id":"shapego-no-yellow-shape-perfector-anti-yellowing-straightening-treatment","title":"Shapego No Yellow Shape Perfector Anti Yellowing Straightening Treatment","description":"\u003cp\u003e1000ml\u003c\/p\u003e\n\u003cp\u003eSmoothing spray treatment. Shapes blonde, bleached, or white hair, providing a perfect natural smoothness while neutralizing warm tones.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShapes blonde hair\u003c\/li\u003e\n\u003cli\u003eIdeal for blonde, heavily bleached, or white hair\u003c\/li\u003e\n\u003cli\u003ePerfect natural smoothness\u003c\/li\u003e\n\u003cli\u003eNeutralizes unwanted warm and yellow tones\u003c\/li\u003e\n\u003cli\u003eTreatment duration: up to 5 months\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":50937899483383,"sku":"ALTE-ANTI-YELL-STRA-TR1000ML","price":808.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/32090052.jpg?v=1784054957"},{"product_id":"shapego-shape-perfector-semi-permanent-straightening-treatment","title":"Shapego Shape Perfector Semi Permanent Straightening Treatment","description":"\u003cp\u003e1000ml\u003c\/p\u003e\n\u003cp\u003eClassic smoothing treatment. It shapes the style of natural or treated hair,\u003cbr\u003every curly or frizzy, with a long-lasting smoothing effect. It adds shine, reduces volume, and makes hair flexible.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSemi-permanent smoothing treatment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eIdeal for natural or chemically treated hair, very curly or kinky\u003c\/li\u003e\n\u003cli\u003eLong-lasting smoothing effect\u003c\/li\u003e\n\u003cli\u003eReduces volume\u003c\/li\u003e\n\u003cli\u003eLeaves hair extremely shiny, soft, and hydrated.\u003c\/li\u003e\n\u003cli\u003eThe treatment effect can last up to 5 months\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":50937899516151,"sku":"ALTE-SHAP-PERF-STR-TR1000ML","price":808.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/ae-shapego-perfector.jpg?v=1784054958"},{"product_id":"color-utilities-lenoil","title":"Color Utilities Len'Oil","description":"\u003cp\u003e150ml\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eProtective and soothing treatment, formulated to reduce the itchy sensation of irritated, sensitive, and dry scalp. Thanks to the high concentration of guaiazulene, it provides a calming effect, effectively combating redness and scalp dryness. Applied before coloring or technical services, it helps protect the scalp.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":50937899548919,"sku":"ALTE-COLO-UTIL-LEN-OIL150ML","price":47.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/505092_001_Alter_20Ego_20Utilities_20Len_Oil1.jpg?v=1784054960"},{"product_id":"she-wonder-restorative-shampoo","title":"She Wonder Restorative Shampoo","description":"\u003cp\u003e\u003cspan\u003eRegenerating and moisturizing shampoo.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eCarefully removes impurities and scalp residues, enhancing the effect of subsequent treatment and leaving a pleasant feeling of hydration, vitality, and well-being on the scalp\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"250ml","offer_id":50937899581687,"sku":"ALTE-WOND-REST-SH250ML","price":33.99,"currency_code":"CAD","in_stock":true},{"title":"950ml","offer_id":50937899614455,"sku":"ALTE-WOND-REST-SH950ML","price":75.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/sw-restorative-shampoo-250ml.jpg?v=1784054963"},{"product_id":"urban-proof-surface-hygiene-spray","title":"Urban Proof Surface Hygiene Spray","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eKeep surfaces sanitized with this hygienic spray. Enriched with Tea Tree oil to purify, it is perfect for combs and brushes.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"100ml","offer_id":50937899679991,"sku":"ALTE-SURG-HYG-SP100ML","price":4.99,"currency_code":"CAD","in_stock":true},{"title":"300ml","offer_id":50937899712759,"sku":"ALTE-SURG-HYG-SP300ML","price":8.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/up-surface-hygiene-spray-100ml.jpg?v=1784054965"},{"product_id":"cure-ego-hydraday-liquid-conditioner","title":"Cure Ego Hydraday Liquid Conditioner","description":"\u003cp\u003e150ml\u003c\/p\u003e\n\u003cp\u003eMoisturizing treatment with a liquid and lightweight texture, ideal for all hair types from medium to fine. Its liquid formula provides extreme shine and softness by moisturizing the hair without any waiting time.\u003c\/p\u003e\n\u003cp\u003eHOW TO USE:\u003cbr\u003eOn wet hair, distribute evenly through the lengths and ends, massage to help the product penetrate, then rinse.\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":50937899745527,"sku":"ALTE-HYDR-DAY-COND150ML","price":60.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/IVGMZZ_CUREEGO_hydraday_liquid_conditioner_150ml-4096x4096_ABVPVV.png?v=1784054967"},{"product_id":"hasty-too-mini-force-strong-hold-hair-spray","title":"Hasty Too Mini Force Strong Hold Hair Spray","description":"\u003cp\u003e100ml\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHasty Too Mini Force is a strong hairspray that perfectly holds your hairstyle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eIt brushes out easily, for perfect hair at any time.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThe result is hair that is set, voluminous, and full of body all day long.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":50937899778295,"sku":"ALTE-HOLD-HAIR-SP100ML","price":19.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/ht-mini-force-100ml_1.jpg?v=1784054968"},{"product_id":"cure-ego-filler-foam","title":"Cure Ego Filler Foam","description":"\u003cp\u003e175ml\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-justify para-style-body\"\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none\"\u003eVolumizing leave-in mousse with a soft, creamy texture. It adds elasticity\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none\"\u003eto the hair, providing softness and shine. Helps the hairstyle last longer\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none\"\u003ewith an anti-frizz effect.\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none\"\u003eIt is ideal for medium to fine hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-start para-style-body\"\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none\"\u003ePour the necessary amount\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none\"\u003eOn washed and towel-dried hair. Apply the mousse to the lengths, gently massaging. Style as desired.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":50937899811063,"sku":"ALTE-FILL-FOAM175ML","price":42.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/2DVIPP_CUREEGO_filler_Foam-mousse_175ml-4096x4096_3AEM8I.png?v=1784054971"},{"product_id":"scalp-ego-calming-pre-shampoo","title":"Scalp Ego Calming Pre Shampoo","description":"\u003cp\u003e150ml\u003c\/p\u003e\n\u003cp\u003eSoothing pre-shampoo, provides a calming effect in case of skin tension and redness, offering relief to the most sensitive scalps.\u003c\/p\u003e\n\u003cp\u003eHOW TO USE:\u003cbr\u003eApply before shampooing over the entire scalp, gently massaging. Leave on for 5 minutes, rinse, and follow with Soothing Calming Shampoo.\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":50937899843831,"sku":"ALTE-CALM-PRE-SH150ML","price":59.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/CADQ2M_SCALPEGO_calming_pre-shampoo_150ml-4096x4096_PV35GT.png?v=1784054973"},{"product_id":"scalp-ego-densifying-leave-in-treatment","title":"Scalp Ego Densifying Leave In Treatment","description":"\u003cp\u003e150ml\u003c\/p\u003e\n\u003cp\u003eLeave-in thickening treatment, recommended for frequent use. Enriched with micro-algae Chlorella vulgaris and white lupin, which give hair a boost of structure without weighing it down.\u003c\/p\u003e\n\u003cp\u003eHOW TO USE:\u003cbr\u003eAfter shampooing, spray evenly onto the scalp while gently massaging. Do not rinse.\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":50937899909367,"sku":"ALTE-DENS-LEAV-IN-TR150ML","price":57.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/77192.webp?v=1784054974"},{"product_id":"cure-ego-nourish-mask","title":"Cure Ego Nourish Mask","description":"\u003cp\u003eRich and intensive nourishing mask.\u003c\/p\u003e\n\u003cp\u003eBenefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntensive revitalizing mask for damaged and lifeless hair.\u003c\/li\u003e\n\u003cli\u003eProvides softness.\u003c\/li\u003e\n\u003cli\u003eHair becomes shiny and revitalized.\u003c\/li\u003e\n\u003cli\u003eIdeal for medium to well-textured hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDirections for use:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply to towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eDistribute evenly through lengths and ends.\u003c\/li\u003e\n\u003cli\u003eLeave on for 5 to 10 minutes before rinsing.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"300ml","offer_id":50937899942135,"sku":"ALTE-NOUR-MASK300ML","price":51.99,"currency_code":"CAD","in_stock":true},{"title":"950ml","offer_id":50937899974903,"sku":"ALTE-NOUR-MASK950ML","price":85.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/8_8f4c99b1-2cb3-49c4-8b9a-79399ffcb097.png?v=1784054976"},{"product_id":"cure-ego-nourish-conditioner","title":"Cure Ego Nourish Conditioner","description":"\u003cp\u003eRich, nourishing, and repairing conditioner.\u003c\/p\u003e\n\u003cp\u003eBenefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRepairing conditioner for dry and brittle hair.\u003c\/li\u003e\n\u003cli\u003eIts formula adds body and softness.\u003c\/li\u003e\n\u003cli\u003eHair becomes silky and easy to style.\u003c\/li\u003e\n\u003cli\u003eIdeal for fine to medium hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDirections for use:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply to lengths and ends.\u003c\/li\u003e\n\u003cli\u003eGently massage and leave on for 3 to 5 minutes.\u003c\/li\u003e\n\u003cli\u003eEmulsify and rinse.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"200ml","offer_id":50937900007671,"sku":"ALTE-NOUR-COND200ML","price":32.99,"currency_code":"CAD","in_stock":true},{"title":"950ml","offer_id":50937900040439,"sku":"ALTE-NOUR-COND950ML","price":75.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/6_c0d0b8c3-f57e-46f3-9063-7aeaf7ccee2a.png?v=1784054979"},{"product_id":"cure-ego-nourish-shampoo","title":"Cure Ego Nourish Shampoo","description":"\u003cp\u003eNourishing and rich shampoo.\u003c\/p\u003e\n\u003cp\u003eBenefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdeal for damaged and brittle hair.\u003c\/li\u003e\n\u003cli\u003eThe texture creates a rich foam.\u003c\/li\u003e\n\u003cli\u003eProvides softness and nourishment to the hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDirections for use:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply to wet hair and scalp.\u003c\/li\u003e\n\u003cli\u003eMassage and leave on for a few minutes before rinsing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"300ml","offer_id":50937900073207,"sku":"ALTE-NOUR-SH300ML","price":38.99,"currency_code":"CAD","in_stock":true},{"title":"950ml","offer_id":50937900105975,"sku":"ALTE-NOUR-SH950ML","price":72.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/3n1vbg__E2_80_8Balter-ego-italy-juuksehooldus-tooted-4600070.png?v=1784054981"},{"product_id":"cure-ego-nourish-leave-in-conditioner","title":"Cure Ego Nourish Leave In Conditioner","description":"\u003cp\u003e150ml\u003c\/p\u003e\n\u003cp\u003eNourishing leave-in treatment.\u003c\/p\u003e\n\u003cp\u003eMulti-benefit leave-in conditioner.\u003c\/p\u003e\n\u003cp\u003eBenefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdeal for dry and brittle hair.\u003c\/li\u003e\n\u003cli\u003eEnriched with chestnuts from organic farming.\u003c\/li\u003e\n\u003cli\u003eDetangles, nourishes, and makes styling easier.\u003c\/li\u003e\n\u003cli\u003eAdds shine and softness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDirections for use:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply to towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eDistribute evenly through lengths and ends.\u003c\/li\u003e\n\u003cli\u003eDo not rinse.\u003c\/li\u003e\n\u003cli\u003eProceed with styling.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":50937900138743,"sku":"ALTE-NOUR-LEAV-COND150ML","price":60.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/9_5ce5f045-9f86-478a-b143-a8a072992a43.png?v=1784054984"},{"product_id":"cure-ego-curly-shampoo","title":"Cure Ego Curly Shampoo","description":"\u003cp class=\"cvGsUA direction-ltr align-end para-style-body\"\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none\"\u003eShampoo for curly or wavy hair.\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none\"\u003eIts formula fights frizz by making\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none\"\u003esoft and shiny hair. Waves are detangled, defined, and elastic.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-end para-style-body\"\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none\"\u003eApply to the scalp and wet hair,\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none\"\u003egently massage.\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none\"\u003eLeave on for a few minutes then rinse. Reapply if necessary.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"300ml","offer_id":50937900204279,"sku":"ALTE-CURL-SH300ML","price":32.99,"currency_code":"CAD","in_stock":true},{"title":"950ml","offer_id":50937900237047,"sku":"ALTE-CURL-SH950ML","price":57.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/TMGX6M_CUREEGO_curly_shampoo_300ml-4096x4096_NZNS5V.png?v=1784054986"},{"product_id":"scalp-ego-densifying-shampoo","title":"Scalp Ego Densifying Shampoo","description":"\u003cp\u003eThickening shampoo that gently cleanses the scalp by removing impurities.\u003cbr\u003eIts formula, suitable for daily use, strengthens hair and\u003cbr\u003erestores its natural shine.\u003c\/p\u003e\n\u003cp\u003eHOW TO USE:\u003cbr\u003eApply to the scalp and wet hair. Leave on for a few\u003cbr\u003eminutes, then rinse. Repeat if necessary.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"300ml","offer_id":50937900269815,"sku":"ALTE-DENS-SH300ML","price":38.99,"currency_code":"CAD","in_stock":true},{"title":"950ml","offer_id":50937900302583,"sku":"ALTE-DENS-SH950ML","price":78.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/CGGVEK_SCALPEGO_densifying_shampoo_300ml-4096x4096_DBCJPW.png?v=1784054988"},{"product_id":"scalp-ego-balancing-shampoo","title":"Scalp Ego Balancing Shampoo","description":"\u003cdiv\u003e\n\u003cp\u003eThis balancing shampoo effectively cleanses without stripping the scalp. Ideal for oily roots or an unbalanced scalp, it helps restore a long-lasting fresh feeling while leaving hair soft, light and easy to style.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps rebalance the scalp from the first wash\u003c\/li\u003e\n\u003cli\u003eDelivers a lasting fresh and clean feeling\u003c\/li\u003e\n\u003cli\u003eLeaves hair light, soft and healthy-looking\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003ch2\u003eHOW TO USE\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and gently massage into the scalp to create a lather. Rinse thoroughly. Repeat if needed. 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It completes and enhances the anti-pollution action of Urban Proof Shampoo and Urban Proof Cream, creating a protective film against environmental agents. Ideal for taking along anywhere you go and use at any time.\"}'\u003e30ML\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan data-sheets-userformat='{\"2\":15107,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"11\":3,\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":10}' data-sheets-value='{\"1\":2,\"2\":\"Its sophisticated notes and light and imperceptible texture envelop the hair and the skin, leaving them pleasantly scented and protected. It completes and enhances the anti-pollution action of Urban Proof Shampoo and Urban Proof Cream, creating a protective film against environmental agents. Ideal for taking along anywhere you go and use at any time.\"}'\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eUrban Proof Mist is a protective spray against UV rays.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIts sophisticated notes and light and imperceptible texture envelop the hair and the skin, leaving them pleasantly scented and protected. It completes and enhances the anti-pollution action of Urban Proof Shampoo and Urban Proof Cream, creating a protective film against environmental agents. Ideal for taking along anywhere you go and use at any time.\u003cbr\u003e\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":50937905873143,"sku":"ALTE-URBN-MIST30ML","price":50.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/57_81fc02e5-77f6-4f30-898b-18e431e562bb.png?v=1784055014"},{"product_id":"alter-ego-urban-proof-experience-collection-box","title":"Urban Proof Experience Collection","description":"\u003cp\u003e\u003cspan\u003eThe Urban Proof Experience Collection set from Alter Ego is a daily anti-pollution and detoxifying ritual for hair and body. All products in the range are vegan and feature urban Shield technology.\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eUrban Proof charcoal shampoo \u003cem\u003e250ml\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUrban Proof moisturizing cream for hair and body \u003cem\u003e250ml\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eScented protective spray (amber and vanilla) for body and hair Urban Proof \u003cem\u003e30ml\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":50937905938679,"sku":"ALTE-URBN-BOX","price":109.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/57_44e756bf-90a8-4ffe-8a6d-768fb4ec1525.png?v=1784055016"},{"product_id":"alter-ego-urban-proof-cream-200ml","title":"Urban Proof Cream","description":"\u003ch2\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Alter Ego Urban Proof Cream 200Ml\"}' data-sheets-userformat='{\"2\":8448,\"11\":3,\"16\":10}' data-sheets-formula=\"=PROPER(R[0]C[-1])\"\u003e200ML\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Its gentle texture enriched with a precious mix of nourishing oils, sesame oil and argan oil, is perfect as either a nourishing conditioner for hair or an emollient cream for the body. Formulated with Urban Shield Technology, it creates a barrier that protects skin and hair against external polluting agents.\"}' data-sheets-userformat='{\"2\":15107,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"11\":3,\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":10}'\u003eIts gentle texture enriched with a precious mix of nourishing oils, sesame oil and argan oil, is perfect as either a nourishing conditioner for hair or an emollient cream for the body. Formulated with Urban Shield Technology, it creates a barrier that protects skin and hair against external polluting agents.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":50937905971447,"sku":"ALTE-URBN-CRM200ML","price":29.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/57_a6b6f09a-d155-41b5-961b-9d072da80d94.png?v=1784055018"},{"product_id":"alter-ego-urban-proof-charcoal-shampoo-250ml","title":"Urban Proof Charcoal Shampoo","description":"\u003cp\u003e\u003cspan\u003eUrban Proof shampoo is a detoxifying and purifying carbon shampoo designed to counter urban environmental pollutants such as heavy metals and fine dust that come into contact with our hair daily, settling on the fiber. It acts as a purifier, absorbing impurities, excess sebum, and smog like a magnet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for all hair types, especially stressed and impure hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDetoxifying and anti-pollution action\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBlack creamy texture\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCleanses and purifies deeply\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUrban Shield Technology\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWith 100% natural bamboo charcoal\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAbsorbs impurities like a \"magnet\"\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"250ml","offer_id":50937906004215,"sku":"ALTE-URBN-SH250ML","price":38.99,"currency_code":"CAD","in_stock":true},{"title":"1000ml","offer_id":50937906036983,"sku":"ALTE-URBN-SH1000ML","price":86.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/57_2009ce28-9339-4d3a-922c-51025cb537b4.jpg?v=1784055020"},{"product_id":"alter-ego-treatment-oil-150ml","title":"Treatment Oil","description":"\u003ch2\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Alter Ego Treatment Oil 150Ml\"}' data-sheets-userformat='{\"2\":8448,\"11\":3,\"16\":10}' data-sheets-formula=\"=PROPER(R[0]C[-1])\"\u003e150ML\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Formulated to fight dandruff and excess sebum in the scalp. It has a slight exfoliating effect which promotes cell renewal and prepares the scalp for specific treatment. Use: Apply to dry scalp before shampooing. Leave on for 5-10 minutes, putting your hair in a cap. Do not rinse. Wash the hair with the most suitable treatment shampoo.\"}' data-sheets-userformat='{\"2\":15105,\"3\":{\"1\":0},\"11\":3,\"12\":0,\"14\":[null,2,0],\"15\":\"Calibri\",\"16\":10}'\u003eFormulated to fight dandruff and excess sebum in the scalp. It has a slight exfoliating effect which promotes cell renewal and prepares the scalp for specific treatment. Use: Apply to dry scalp before shampooing. Leave on for 5-10 minutes, putting your hair in a cap. Do not rinse. Wash the hair with the most suitable treatment shampoo.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":50937906069751,"sku":"ALTE-TREAT-OIL150ML","price":59.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/57_a00e6974-c78b-4a41-a2cf-633dc4151b77.jpg?v=1784055021"},{"product_id":"alter-ego-soothing-treatment-150ml","title":"Soothing Treatment","description":"\u003ch2\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Alter Ego Soothing Treatment 150Ml\"}' data-sheets-userformat='{\"2\":8448,\"11\":3,\"16\":10}' data-sheets-formula=\"=PROPER(R[0]C[-1])\"\u003e150ML\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Restores the ideal condition of the skin, detoxifying and deeply cleansing the scalp. USE Apply product to the dry scalp in medial sections that converge towards the top of the head. Rub into the scalp, ensuring the product is applied evenly until completely absorbed, then leave to work for 3 to 5 minutes. Do not rinse. Continue with the next steps. ACTIVE INGREDIENTS – SCOTS PINE ESSENTIAL OIL: skin-purifying properties – PEPPERMINT ESSENTIAL OIL: refreshing, detangling, antiseptic and disinfecting properties – EUCALYPTUS LEAVES : antibacterial and soothing properties – ORANGE EXTRACT: revitalizing, antiseptic and astringent properties\"}' data-sheets-userformat='{\"2\":15107,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"11\":3,\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":10}'\u003eRestores the ideal condition of the skin, detoxifying and deeply cleansing the scalp. USE Apply product to the dry scalp in medial sections that converge towards the top of the head. Rub into the scalp, ensuring the product is applied evenly until completely absorbed, then leave to work for 3 to 5 minutes. Do not rinse. Continue with the next steps. ACTIVE INGREDIENTS – SCOTS PINE ESSENTIAL OIL: skin-purifying properties – PEPPERMINT ESSENTIAL OIL: refreshing, detangling, antiseptic and disinfecting properties – EUCALYPTUS LEAVES : antibacterial and soothing properties – ORANGE EXTRACT: revitalizing, antiseptic and astringent properties\u003c\/span\u003e\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":50937906233591,"sku":"ALTE-SOOT-TRT150ML","price":55.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/57_2a66450e-d561-4f7f-a19e-58b67f21aa00.jpg?v=1784055023"},{"product_id":"alter-ego-hasty-too-sculptex-gel-250ml","title":"Hasty Too Sculptex Gel","description":"\u003ch2\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Alter Ego Hasty Too Sculptex Gel 250Ml\"}' data-sheets-userformat='{\"2\":8448,\"11\":3,\"16\":10}' data-sheets-formula=\"=PROPER(R[0]C[-1])\"\u003e250ML\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Sculptex gel gives hair shine and makes them smooth. Perfect for wet-looks and defined hold. Helps to make messy look. Cannabis is complete source of proteins and rich in Omega 3 \u0026amp; 6, which conditions, hydrates and restores elasticity. Paraben free. Apply to semi-dry hair to create wet-looks. Mix with Star Light to soften hold factor. Apply to towel-dried hair for lasting definition.\"}' data-sheets-userformat='{\"2\":15107,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"11\":3,\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":10}'\u003eSculptex gel gives hair shine and makes them smooth. Perfect for wet-looks and defined hold. Helps to make messy look. Cannabis is complete source of proteins and rich in Omega 3 \u0026amp; 6, which conditions, hydrates and restores elasticity. Paraben free. Apply to semi-dry hair to create wet-looks. Mix with Star Light to soften hold factor. Apply to towel-dried hair for lasting definition.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":50937906397431,"sku":"ALTE-SCUPL-GEL250ML","price":32.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/57_ad078074-7402-4890-8367-a3b10b2c21e5.jpg?v=1784055028"},{"product_id":"alter-ego-hasty-too-light-imprint-styling-paste-100ml","title":"Hasty Too Light Imprint Moulding Paste","description":"\u003ch2\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Alter Ego Hasty Too Light Imprint Styling Paste 100Ml\"}' data-sheets-userformat='{\"2\":8448,\"11\":3,\"16\":10}' data-sheets-formula=\"=PROPER(R[0]C[-1])\"\u003e100ML\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Light moulding paste for defined and shiny look. Gives hair texture, shine and smooth. Gives dry hair healthy look and helps to tame curly hair. With medium hold and extra shine. Not recommended for thin hair. Cannabis is complete source of proteins and rich in Omega 3 \u0026amp; 6, which conditions, hydrates and restores elasticity.\"}' data-sheets-userformat='{\"2\":15107,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"11\":3,\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":10}'\u003eLight moulding paste for defined and shiny look. Gives hair texture, shine and smooth. Gives dry hair healthy look and helps to tame curly hair. With medium hold and extra shine. Not recommended for thin hair. Cannabis is complete source of proteins and rich in Omega 3 \u0026amp; 6, which conditions, hydrates and restores elasticity.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":50937906495735,"sku":"ALTE-IMPR-PST100ML","price":32.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/57_a73febe1-9b95-4fe5-9fb5-dfc1fa544526.jpg?v=1784055030"},{"product_id":"alter-ego-hasty-too-hi-t-security-heat-protection-spray-300ml","title":"Hasty Too Hi-T Security Heat Protection Spray","description":"\u003ch2\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Alter Ego Hasty Too Hi-T Security Heat Protection Spray 300Ml\"}' data-sheets-userformat='{\"2\":8448,\"11\":3,\"16\":10}' data-sheets-formula=\"=PROPER(R[0]C[-1])\"\u003e300ML\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Guaranteed protection, flexibility and brilliance during all stages of heat styling. Benefits: Heat proof Smoothes Frizz \u0026amp; static protection Super control Active principles: Phytosleek Biopolimer Hamp (cannabis sativa seed oil) Fragrance: sweet woody - without allergens\"}' data-sheets-userformat='{\"2\":15107,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":16777215},\"11\":3,\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":10}'\u003eGuaranteed protection, flexibility and brilliance during all stages of heat styling. Benefits: Heat proof Smoothes Frizz \u0026amp; static protection Super control Active principles: Phytosleek Biopolimer Hamp (cannabis sativa seed oil) Fragrance: sweet woody - without allergens\u003c\/span\u003e\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":50937906561271,"sku":"ALTE-HI-T-SPR300ML","price":40.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/57_5d8fde18-8a62-4a4f-8595-f24756e4eabf.jpg?v=1784055031"},{"product_id":"alter-ego-hasty-too-headged-styling-texturizing-cream-150ml","title":"Hasty Too Headged Texturizing Styling Cream","description":"\u003ch2\u003e\u003cspan data-sheets-formula=\"=PROPER(R[0]C[-1])\" data-sheets-userformat='{\"2\":8448,\"11\":3,\"16\":10}' data-sheets-value='{\"1\":2,\"2\":\"Alter Ego Hasty Too Headged Styling Texturizing Cream 150Ml \"}'\u003e150ML\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-sheets-userformat='{\"2\":15107,\"3\":{\"1\":0},\"4\":{\"1\":2,\"2\":15725045},\"11\":3,\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Calibri\",\"16\":10}' data-sheets-value='{\"1\":2,\"2\":\"Creamy fibre with a triple action: thickens, energizes, models. BENEFITS- Carries out an adhering action to restore body and structure to fine hair in need of texture. Controls shape and gives medium hold. USE- Apply to damp hair for supple control and dry naturally or with diffuser. Apply to dry hair to accentuate movement.\"}'\u003eCreamy fibre with a triple action: thickens, energizes, models. BENEFITS- Carries out an adhering action to restore body and structure to fine hair in need of texture. Controls shape and gives medium hold. USE- Apply to damp hair for supple control and dry naturally or with diffuser. Apply to dry hair to accentuate movement.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":50937906594039,"sku":"ALTE-HEAD-CRM150ML","price":34.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/57_17f5ca70-eac7-49d3-ab76-1e7367d24bf7.jpg?v=1784055034"},{"product_id":"alter-ego-hasty-too-fixatif-spray-it-on-hair-spray-500ml","title":"Hasty Too Fixatif Spray It On  Hair Spray","description":"\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-sheets-formula=\"=PROPER(R[0]C[-1])\" data-sheets-userformat='{\"2\":8448,\"11\":3,\"16\":9}' data-sheets-value='{\"1\":2,\"2\":\"Alter Ego Hasty Too Fixatif Spray It On  Hair Spray 500Ml\"}'\u003e500ML\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-sheets-userformat='{\"2\":15105,\"3\":{\"1\":0},\"11\":3,\"12\":0,\"14\":[null,2,0],\"15\":\"Calibri\",\"16\":9}' data-sheets-value='{\"1\":2,\"2\":\"Hasty Too Spray-It-On Extra Strength Hair Spray. Extra strong hold hairspray. For those who want perfection 24 hours a day, 7 days a week. Extra-strong spray hairspray for long-lasting hold on all types of hairstyle.\"}'\u003eHasty Too Spray-It-On Extra Strength Hair Spray. Extra strong hold hairspray. For those who want perfection 24 hours a day, 7 days a week. Extra-strong spray hairspray for long-lasting hold on all types of hairstyle.\u003c\/span\u003e\u003c\/p\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":50937906823415,"sku":"ALTE-FIX-SPR500ML","price":38.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/57_4bebd2cd-8e56-4f3a-8f6e-82cad453af03.jpg?v=1784055038"},{"product_id":"hasty-too-raw-clay","title":"Hasty Too Raw Clay","description":"\u003cp\u003e50ML\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis matte clay adds shape and personality to short hair styles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for a lived-in messy look.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eExcellent for working the tips of layered hair or on curly hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLightweight effect.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply a small amount with your fingertips, first rubbing to soften the paste and make it flexible for the desired style\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":50937906856183,"sku":"ALTE-RAW-CLAY50ML","price":35.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/58171FaX1043_33a2a992-44f5-402b-9689-4b455ee68626.jpg?v=1784055040"},{"product_id":"hasty-too-polishing-cream","title":"Hasty Too Polishing Cream","description":"\u003ch1 class=\"product-single__title\" data-mce-fragment=\"1\" itemprop=\"name\"\u003e125ml\u003c\/h1\u003e\n\u003cdiv class=\"col-xs-10 col-xs-offset-1 col-sm-8 col-sm-offset-2 col-md-5 col-md-offset-1\"\u003e\n\u003cdiv class=\"content-item\"\u003e\n\u003cp class=\"title\"\u003eIDEAL FOR\u003c\/p\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cp\u003eMedium, medium-thick and stressed hair structures.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-item\"\u003e\n\u003cp class=\"title\"\u003eACTION\u003c\/p\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003ePolishes hair for a lustrous silky finish, enhances texture and disciplines during styling\u003c\/li\u003e\n\u003cli\u003eRestores hydration leaving hair soft and easy to manage during styling\u003c\/li\u003e\n\u003cli\u003eSmoothes and softens the hair structure.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-xs-10 col-xs-offset-1 col-sm-8 col-sm-offset-2 col-md-5 col-md-offset-1\"\u003e\n\u003cdiv class=\"content-item\"\u003e\n\u003cp class=\"title\"\u003eACTIVE INGREDIENTS\u003c\/p\u003e\n\u003cdiv class=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cem\u003ePolyquaternium-16:\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003epolymeric quaternary leaves hair easy to manage, reduces flyaway and create a protective barrier round the hair shaft.\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eHydrogenated Polyisobutene:\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003esynthetic polymer restores weightless silken touch. Deep hydrating action smoothes and illuminates without build-up.\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eGlycerine\u003c\/em\u003e: hydrates and nourishes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":50937906921719,"sku":"ALTE-POL-CRM125ML","price":37.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/polishing_cream_1024x1024_0ed8bf8a-b347-4bd1-9b8e-0d8c9a78c6ad.jpg?v=1784055042"},{"product_id":"hasty-too-modelling-gel","title":"Hasty Too Modelling Gel","description":"\u003ch3\u003e 150ML\u003c\/h3\u003e\n\u003cp\u003eVery strongly fixing hair gel in the form of a fluid enriched with cotton, giving and maintaining the perfect shape of the hairstyle. Provides long-lasting hold and perfect control over the hairstyle. It has an antistatic effect and protects the hair from moisture. It is light and does not weigh you down. 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Title","offer_id":50937909838071,"sku":"ALTE-HI-T-PROT-SPR300ML","price":40.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/ht-hi-t-security-300ML.jpg?v=1784055059"},{"product_id":"chromego-silver-maintain-shampoo","title":"Chromego Silver Maintain Shampoo","description":"\u003cp class=\"cvGsUA direction-ltr align-justify para-style-body\"\u003eThe anti-yellowing neutralizing shampoo gently cleanses and effectively combats unwanted yellow reflections, improving hair shine and promoting long-lasting shine. The hair is silky, easy to comb and soft to the touch.\u003cspan class=\"OYPEnA text-decoration-none text-strikethrough-none\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA direction-ltr align-justify para-style-body\"\u003eApply to wet scalp and hair, massage and leave on for 3 to 5 minutes, then rinse. It is recommended to wear suitable gloves.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!----\u003e","brand":"Alter Ego","offers":[{"title":"300ML","offer_id":50937909870839,"sku":"ALTE-SILV-MAIN-SH300ML","price":31.99,"currency_code":"CAD","in_stock":true},{"title":"950ML","offer_id":50937909903607,"sku":"ALTE-SILV-MAIN-SH950ML","price":56.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/ChromegoSilverMaintainShampoo.png?v=1784055061"},{"product_id":"ultra-9-lightenerbleaching-powder","title":"Blond Ego Ultra 9 Lightener","description":"\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headline\"\u003eUp to 9 lightening levels\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headlinedescription\"\u003eTo perform intense lightening techniques up to 9 tones.\u003cbr\u003e\u003cbr\u003eUltra 9 Lightener is a compact grey bleaching powder ideal for performing extreme bleaching techniques up to 9 levels in 60 minutes.\u003cbr\u003e\u003cbr\u003eHair is respected, protected, soft and radiant both during and after the bleaching service.\u003cbr\u003e\u003cbr\u003eThe powder texture is enriched with a mixture of Sugars and Amino acids to protect the hair structure throughout the bleaching process.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"attributes product-detail-attributes\"\u003e\n\u003cdiv class=\"row\" data-attr=\"size\"\u003e\n\u003cdiv class=\"col-12\"\u003e\n\u003cdiv class=\"attribute\"\u003e\n\u003cdiv class=\"size-attributes non-color-attribute-swatches\" data-attr=\"size\"\u003e\n\u003cdiv class=\"select-size\" id=\"size-1\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"Alter Ego","offers":[{"title":"100G","offer_id":50937909969143,"sku":"ALTE-ULTR-9-LIGHT100G","price":20.99,"currency_code":"CAD","in_stock":true},{"title":"500G","offer_id":50937910001911,"sku":"ALTE-ULTR-9-LIGHT500G","price":92.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/aei-blondego-ultra-9-lightener-100gr.jpg?v=1784055063"},{"product_id":"techno-fruit-booster","title":"Booster Colour Intensifier Cream Ammonia Free","description":"\u003cp\u003e\u003cstrong\u003e60ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"product__description rte quick-add-hidden\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eWhether to amplify, harmonize, or correct a color, you will always obtain an impeccable, vibrant and intense result. No matter your creativity and the desired results, the Boosters are compatible with all Alter Ego shades.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eAmmonia-free and PPD-free, they contain fruit extracts (apple, blueberry and pomegranate) which protect and prolong the intensity of your creation, leaving hair soft and silky to the touch.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"Alter Ego","offers":[{"title":"Blue","offer_id":50937910034679,"sku":"ALTE-BOOS-COL-INTE-CR60ML-BLUE","price":26.99,"currency_code":"CAD","in_stock":true},{"title":"Green","offer_id":50937910067447,"sku":"ALTE-BOOS-COL-INTE-CR60ML-GREEN","price":26.99,"currency_code":"CAD","in_stock":true},{"title":"Neutral","offer_id":50937910100215,"sku":"ALTE-BOOS-COL-INTE-CR60ML-NEUT","price":26.99,"currency_code":"CAD","in_stock":true},{"title":"Orange","offer_id":50937910132983,"sku":"ALTE-BOOS-COL-INTE-CR60ML-ORAN","price":26.99,"currency_code":"CAD","in_stock":true},{"title":"Red","offer_id":50937910165751,"sku":"ALTE-BOOS-COL-INTE-CR60ML-RED","price":26.99,"currency_code":"CAD","in_stock":true},{"title":"Purple","offer_id":50937910198519,"sku":"ALTE-BOOS-COL-INTE-CR60ML-PURP","price":26.99,"currency_code":"CAD","in_stock":true},{"title":"Yellow","offer_id":50937910231287,"sku":"ALTE-BOOS-COL-INTE-CR60ML-YELL","price":26.99,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/aei-booster-60ml.jpg?v=1784055065"},{"product_id":"pure-light-cream","title":"Blond Ego Pure Light Cream","description":"\u003cp\u003e500G\u003c\/p\u003e\n\u003cdiv class=\"product__description rte quick-add-hidden\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eIt is a very similar product to super lightener, but slightly more basic and free of coloring pigments\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eIt is particularly suitable for creating partial lightening effects on lengths already treated with a cosmetic dye\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eExcellent make-up removal product for lengths weighed down by slight pigmentary overloads\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eLightens hair up to 3 levels, creating a base of color that may not need a Toner\/Shader\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eDue to its particular alkalinity, it should not be applied to the skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eMaximum application time is 50 minutes.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"Alter Ego","offers":[{"title":"Default Title","offer_id":50937910264055,"sku":"ALTE-PURE-LIGH-CR500G","price":84.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/aei-blondego-pure-light-cream-500g.jpg?v=1784055073"},{"product_id":"gentle-protective-lightener","title":"Blond Ego Gentle Protective Lightener","description":"\u003cdiv class=\"product__description rte quick-add-hidden\"\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eDust-free bleaching powder, ideal for freehand lightening techniques up to 7 levels.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eEnriched with Clay and Pro Light System\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eEasy to mix\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eElastic texture\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eMaximum precision and adhesion when applying to hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003eRespect for hair structure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-mce-fragment=\"1\"\u003ePrecision and efficiency\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"Alter Ego","offers":[{"title":"100G","offer_id":50937910329591,"sku":"ALTE-GENT-PROT-LIGHT100G","price":22.99,"currency_code":"CAD","in_stock":true},{"title":"500G","offer_id":50937910362359,"sku":"ALTE-GENT-PROT-LIGHT500G","price":100.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/aei-blondego-poudre-gentle-prot-light100.jpg?v=1784055069"}],"url":"https:\/\/leparfuy.shop\/collections\/alter-ego.oembed?page=2","provider":"LEPARFUM","version":"1.0","type":"link"}