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Realize your hair’s youthful potential with new lumishine® youthlock, joico’s first collagen-infused permanent cream color. Harnessing the rejuvenating properties of collagen, which helps skin maintain a plump appearance and improve elasticity and moisture, this innovative formula helps revitalize hair for a more youthful look and feel. 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Realize your hair’s youthful potential with new lumishine® youthlock, joico’s first collagen-infused permanent cream color. Harnessing the rejuvenating properties of collagen, which helps skin maintain a plump appearance and improve elasticity and moisture, this innovative formula helps revitalize hair for a more youthful look and feel. From the first color service: hair is left with renewed vitality, body and signature lumishine shine; strength, smoothness and softness are restored; and grays are beautifully covered.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":49184309575927,"sku":"JOIC-YTH-LCK-74ML","price":21.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/0147710NN.jpg?v=1730148716"},{"product_id":"verolighthaie-deco-on-off-scalp","title":"Verolight Hair Deco On \u0026 Off Scalp","description":"\u003ch1\u003e1LB \u0026amp; 2LB\u003c\/h1\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eJOICO LUMI10 PRIME PEROXIDE 946ML\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eHighlights, on and off the scalp\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eLightening Power: Up to 8 levels\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eCreates sublime blondes and provides optimal protection.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"JOICO","offers":[{"title":"1LB","offer_id":49184310264055,"sku":"JOIC-VRL-DCO-1LB-1","price":51.99,"currency_code":"CAD","in_stock":true},{"title":"2LB","offer_id":49184310296823,"sku":"JOIC-VRL-DCO-2LB","price":101.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/09699121.jpg?v=1730148721"},{"product_id":"vero-k-pak-peroxide-glaze-no-lift-developer","title":"Vero K-Pak Peroxide Glaze No Lift Developer","description":"\u003ch1\u003e950ML\u003c\/h1\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e\u003cstrong\u003eJoico K-PAK Color VeroGlaze No-Lift Creme Developer\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eVeroGlaze is a pH 2.7, non-lifting developer that transforms the K-PAK Color permanent color palette into a true, deposit-only, tone-on-tone, demi-permanent alkaline color.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eFeatures and Benefits:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAll the benefits of the full K-PAK Color color palette without the commitment of permanent color.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eProduces a tonal change without lifting the client's natural color.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eRefreshes mid-shaft and ends during a touch-up application.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eTones pre-lightened hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eLasts 4-8 weeks, depending on hair porosity.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eBlends tone-on-tone.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIdeal for men who want a subtle gray fade.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"JOICO","offers":[{"title":"Default Title","offer_id":49184310329591,"sku":"JOIC-PRX-GLZ-950ML","price":22.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0003\/3406\/9788\/files\/08693062.jpg?v=1730148724"},{"product_id":"vero-k-pak-peroxide-40volume-cream-12","title":"Vero K-Pak Peroxide 40Volume Cream 12%","description":"\u003ch1\u003e950ML\u003c\/h1\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e\u003cstrong\u003eJoico Vero K-PAK Color Veroxide 40 Vol 12%\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eSoft Cream Developer is a pH-controlled soft cream developer that activates the exclusive K-PAK Technology in Vero K-PAK Color formulas. 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